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Despite positive growth in digital marketing skills, sector demands outpace professional development

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Marketers rely on core digital skills, but the growing demands of new and evolving technologies are contributing to a skills gap. Research published by Target Internet and the Chartered Institute of Marketing (CIM) indicates that. In this year's report, we analyze data gathered from more than 10,000 marketing professionals between 2018 and 2023 to highlight key trends, opportunities, and challenges in marketing.



The marketing landscape is rapidly changing, which impacts the skills marketers need


A separate study carried out by CIM, highlighted the complex environment in which marketers operate. One in five respondents (19%) stated they felt they didn't have all the skills required to perform their roles successfully. Almost four fifths (79%) believed the skill set required for the job had completely changed over the past decade.


Considering the multitude of emerging technologies that marketers are forced to adapt to - including generative artificial intelligence, Google Analytics 4, Web3, a growing martech stack, and a growing number of social media platforms - it is no wonder that the range of skills marketing professionals require continues to grow.


In times of economic uncertainty, companies have to dig deep and continue to invest in training and development due to the pace of development in the sector.


Despite growth in marketing skills, skills gaps persist


Social media (+8%), Ecommerce & Lead Generation (+5%) and Email Marketing (+5%) saw the greatest average improvement amongst key marketing disciplines, according to the report, while Content Marketing (+1%), Analytics & Data (+2%) and PPC (+2%) experienced modest increases.


Despite a general upward trend, digital marketing improvements remain relatively low and are still far from universal. Several disciplines have only seen a slight increase from pre-pandemic levels, and some areas still haven't recovered from the effects of the pandemic.


Marketing is undergoing rapid change, which makes it difficult for marketers to stay current and relevant, which impacts a company's ability to achieve business goals, thus affecting its bottom line. In order to remain competitive in the crowded market, teams need to invest in training on a continual basis.


Levels of skill gaps vary


Several levels of marketers improved their skills over the past year, but some junior roles regressed, illustrating the need for continuous training at all levels to update skills.


As compared to last year, intern skill levels have generally increased, with general marketing (+18%) showing the most significant increase.


There has been the least progress in Assistant/Graduate level roles, with scores drifting backward in four out of twelve areas, with Social Media (+9%) being the only area of significant progress.


While the Head of Department group made progress in all but one area of competency during the benchmark tests, those at the Director level demonstrated progress in all twelve areas of competency, placing them in line with, or above, the all-seniority average.


Ability vs. confidence


As indicated by the benchmark, most tech-driven marketing disciplines have a gap between confidence and actual skill levels. In Content Marketing, Usability and Social Media, confidence levels consistently outperformed actual abilities except in Marketing Theory, Email, Ecommerce and Lead Generation.


According to Daniel Rowles, CEO of Target Internet, this year's benchmark results highlight both promising opportunities and potential risks for all types of businesses. Those who embrace a culture of continuous professional development have a real opportunity to stand out, given the rapid pace at which technology is evolving. Furthermore, it reinforces the idea that cutting back on training investments is not an effective way to boost productivity or spur growth.


According to Chris Daly, CEO of the Chartered Institute of Marketing, there has been an increase in skills despite the challenges faced in recent years. While this is positive news, he believes that the findings of the report should serve as a reminder for marketers to invest in their training and development. The expectations for marketing professionals are constantly evolving, providing new avenues for driving change and showcasing the value of our industry. However, it is crucial for marketers to stay aware of the ever-changing landscape and prioritize professional development to avoid falling behind.


The demand for digital skills remains strong in a rapidly changing environment, so I urge marketers to invest in their own and their teams' skills."

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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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