There are a lot of things to think about when you are going to build a new website. A website with attractive look always forces users to have a look at it. You should have to add all the information that you want to share with our clients or readers, and for a reason, they are on your website. One of the main phases which you should consider while building a website is usability testing. Internet users are familiar to know that how to operate a website quickly. Many of them are skilled enough, and they will quickly figure out that the website is not usable.
What is
Usability?
Usability is the term dedicated to knowing
how to use an object easily. The object may be anything, like a software
application, machine, process, tool, website or book. It can be anything, which
is usable for anyone so that they can
interact with it. Usability is consists of efficiency, learnability, satisfaction,
memorability and errors.
Learnability
belongs to the easiness for a new user to carry out tasks during the very first
time when they visit your site. Memorability belongs
to the term that how easily someone comes
back to your website to use it again. Efficiency is the term used to know how easily users can finish their tasks on your website once they are well-known about its
working. Satisfaction is determined to know if users enjoy the working and structure of your website. Whereas, errors term is used to know the mistakes made by the users while using
your website, which of them are the
repeated errors.
What is
Usability Testing?
Usability Testing is a method used to calculate a website by testing is on visitors.
The majority of people who conduct a usability
test with awareness build a scenario in which a person execute some tasks which
are required to perform by someone when they are going to use the website for
the first time. Looking at someone while they perform
the general tasks on a site is the best way to check whether the website is in
working condition as you can immediately see whether they can carry out the tasks easily and is there any
difficulties they face while using it.
Following
are the three main sorts of
usability testing:
· Explorative: It is used at the beginning of product development to review
the usability and effectiveness of a preface prototype or design, as well as conceptual
understanding and thought processes of the user.
·
Assessment: It is used in the middle of product development or as a general usability examination for
technology evaluation. It estimates the real-time tests of the technology to find
out the overall usability, satisfaction, and
effectiveness.
·
Comparative: It is used to compare
two or more technology designs or products and differentiate the weaknesses and
strengths of them.
Importance
of Website Usability
The
main reason for the importance of website
usability is because there are a lot of similar
websites so if the users don’t find
anything usable on the first website they will move to the next one. No doubt,
you can have a beautiful website, but it is not worth for users if they are not
able to know that how to access your site.
A user of a website of a company will make a wrong decision about that company with the way they distinguish its web site. So, websites with usable information became successful to increase user satisfaction but websites which breaks usability conventions puzzle their users and in the result, they get loss of profits from the companies which are linked with those users.
Once you receive the outcome of your website through usability
tests, you should move forward to gather the information and check that if
there is any common issue faced by the testers. Note if there is any feedback
you got from by the testers. Make the
possible changes you should apply to improve the website’s usability as soon as
possible. After implementing any changes, make sure they are working
accordingly. This not only makes sure
that the modifications you made were proper but will also help you to find out
new usability issues.
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