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5 reasons your business need digital marketing









Digital marketing or Internet marketing is a huge term used to reach customers using online and mobile techniques. As compared to traditional marketing techniques, digital marketing is believed to be more interactive, targeted and measurable.

There are different marketing strategies, techniques, and campaigns which are changing continuously. The business world is making its presence online in the digital marketplace. No doubt, a business can get leads through publishing advertising and campaigns on TV, radio, magazines, and newspapers but digitally promoting your business is equally important. Promotion through digital marketing practices doesn’t require a huge document. It is effortless and easy. Industry statistics and trends show how digital marketing actually works despite the size of the company.

This is the process used to attract targeted traffic online that brings a huge difference between a successful and a failed one business. If you are getting lots of daily traffic toward your business, but not getting sales or leads through them then all your efforts are unless.

Following is the list of most common digital marketing channels used to promote a business:

Social Media Marketing

Here you promote your brand on various social media channels to deliver brand awareness, drive traffic and generate leads. Facebook, Google+, Instagram, Twitter, Snapchat, LinkedIn and Pinterest all are the Social Media channels used for marketing.

Search Engine Optimization (SEO)

SEO is the process used to optimize your website so that it can make its position on various search engines and increase traffic to your website. Websites and blogs get more benefit through SEO as compared to others.

Pay per Click (PPC)

PPC, also known as paid advertising, is the method used to generate traffic to your website through another channel in exchange for payment. Google AdWords is the most common example of PPC, which allows you to get top positions on search engines.

Email Marketing

Email marketing is used to communicate with the target audience. Email marketing is mostly used for business purposes, for example, promoting announcements, information, discounts, and events on the company’s website. The various types of emails which can be sent are newsletters, welcome emails, emails post customer action, etc.

Affiliate Marketing

Affiliate Marketing is a performance-based promotion strategy which is used to promote the services or product of someone else on your website in exchange for a commission. Affiliate marketing channels contain sharing affiliate links through your social media accounts and posting video advertising through the YouTube Partner Program.

Here are the top 5 reasons that will make clear that why your business needs digital marketing:

EXPOSURE TO YOUR TARGET AUDIENCE

With every passing day, the marketplace is becoming more and more competitive. Your customers are fast moving towards the digital marketplace. They prefer researching online before making confirmed choices about a purchase. So, digital marketers make their online presence to target them online. As they know that 73% of users are on various social networking channels, thus businesses are also reaching them digitally to attract more users.

Building reputation and relationship

Customers always react to the images, links or videos those catch their attention. Today all of us watch online videos quite regularly throughout the daily course of life. Customized product recommendations and interactive videos render a personalized experience. Digital Marketing enables the businesses to inform, seek attention and engage with consumers actively.

Time and cost-effective

Digital marketing provides freedom to the companies to be more flexible with their service/product marketing. To run a digital marketing campaign, all you need is a computer, an engaging and well-designed website, an internet connection, and a proper marketing strategy. Door to door advertisements are no longer alive as online marketing has taken its place. Digital Marketing is time-saving and cost-effective process to target your audience.

Seamless tracking

Digital marketing has made it trouble-free for companies to track and monitor traffic easily. With analytical tools and user-friendly software, business owners can check various ad contents and evaluate which will work best to get their target audience. This enables them to track the organic and paid traffic coming on their website.

Keeping up with your competitors

In the most competitive world, you can check around there is a lot of competition, so it is essential to make your position in the market. Digital Marketing helps you to know which marketing strategies are used by your competitors to attract more users. Know about your competitors is essential for your brand to build up a marketing plans to outperform them.

There are a lot of digital marketing companies/agencies in India who serve you with all the digital marketing services you need to promote your business online. UNA Web Tech is the leading Digital Marketing company/agency in Kolkata where our skilled and talented marketing teams are always available to serve you with outstanding services and help to get your targeted audience.





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Digital Marketing FAQs

Acesoftech Academy provides class-room as well-as online instructor based live online training. You can take 4 month course, 6 Months course and 1 year also which includes latest and updated digital marketing training modules. Typical classes last between 4 and 6 months and can be taken either in week-end or week-days also as per your time and schedule.

One skill that is in-demand in the 21st century is digital marketing. Not to mention, UI/UX design is an essential component of any application we develop. Acesoftech Academy offers courses that are specifically tailored for the youth who are going to shape India's core IT workforce in the coming years. So, while we have 3 types of courses on digital marketing offered here, students can also learn web development, content writing and UI/UX design. We start the course from basic and ends the course with making you a professional digital marketer.

Acesoftech Academy offers a hybrid online and class-room learning style for all our courses. That way, no matter what your preference, you'll find a class that suits you. Digital marketing course in Kolkata are available both online and in the classroom. In fact, students who prefer to learn just from an online course even we provide a discount on their courses! The only requirement is that the student must a computer with regular internet access.

Online classes can be a convenient and rewarding way to learn. You'll never have to miss out on the opportunity to improve your skills because our sessions are recorded for later viewing, meaning there's no need to take time out of your day. Additionally, in-person live classes provide another type of learning experience altogether. That said, it's up to you where and how you want to learn. We offer both online and offline options at Acesoftech Academy. So, if you are searching for online Digital Marketing Course in Kolkata, India you can take our classes with full confidence.

We’ve put together few amazing reasons why Acesoftech Academy is the perfect choice for your needs, in addition to providing you with course curricula, our focus is on hands-on and live project training.

We care more about results than anything else. Our commitment to guaranteeing placement has made us one of the most well-known digital marketing training institutes in Kolkata. Established in 2009, our Digital Marketing Training institute has been providing training since 2010 and since then we have never looked back.

Course Design

Our CEO, Mr. Umar Rahman himself has been working on Digital Marketing for last 16 years. He has designed the course module himself. Apart from that most of the parts of the training he covers himself.

One of the earliest Digital Marketing Training institute in Kolkata

Acesoftech Academy has started Digital marketing course in year 2010 (That time it was called SEO Course).Since then we have trained hundreds of Digital Marketing students who are working in different companies from around the world.

Week-end Classes

Acesoftech Academy also provides week-end classes which can be taken by the aspiring candidates who is working professional. Those who does not have time in the week-days to attend, Acesoftech Academy takes care of such candidates and try to adjust the timing so that along with doing job they can enhance their skill.

100% placement assistance

Acesoftech Academy is a well-known Digital marketing Training institute in Kolkata and most of the IT companies know us. They send their request regularly to us, we send our candidate to them and they hire them.

Project is important

We provide them free hosting so that they can host their own domain and also you learn with real-time live project.

Digital marketing is the process of using electronic channels to promote or market products or services. This can include online advertising, social media, email marketing, and more. The goal of digital marketing is to reach a target audience through these channels and convert them into customers or leads.

By learning digital marketing, you'll be able to reach more people with your message and sell more products or services. Additionally, digital marketing is a rapidly changing field, so it's important to keep up with the latest trends and best practices. Finally, as more and more businesses move into the digital space, there will be an increasing demand for digital marketers who are able to help companies grow their online presence.

For pursuing Digital Marketing courses, there is no age bar, there is no education bar. But the general criteria for enrolling is 10th pass. If you have a laptop and basic understanding of computers and the Internet ,you can join this course.

We have two types of courses: 4 Months and 6 Months courses. Course fees for 4 Months is INR 20,0000 and course fees for 6 Months is INR 30,0000/-

We provide our own certificate. But we help in getting other certificates like Google ,Facebook blueprint and hubspot certificates as well.

We have two types of courses. 4 Months and 6 Months there are more than 30 modules in the course.

Yes, after successful completion of the course, we provide 100% placement assistance to our students. We have our own job portal where hundreds of companies are registered and post their jobs.

Maximum student batch size is 5-6 per batch so you can have your time. Also, being the batch size smaller gives individual students the opportunities to ask the questions and get solved the queries.

Digital marketing is high in demand in the market. So, there is a great chance of getting a lucrative salary after completing a digital marketing course in Kolkata. If you check any job website you can search and see, there are a lot of jobs available in the market.

Yes, we provide week-end classes also. So, in case you are a working professional, you can join the class on the week-end also.

Average salary for a fresher Digital Marketer is INR 1,20,000 to 1,80, 000 per year. Once you are 3-4 years experience you can expect minimum 4,80,000 to 7, 20,000/-

You can get record-class video of the class. So, even if you miss the class because of some reason, you can watch the missed class and cover the missed class.

We provide PDF, and pre-recorded videos as course material. You can study at home.When you attend the class you can ask the question or queries that will arise while watching the videos orr ready the PDF book.

There are more than 1700 I.T. companies only in Kolkata. Most of them work in Digital Marketing. They need a Digital marketing executive to handle their clients' projects. So, if you take a Digital Marketing course in Kolkata, your time and money will not be wasted at all. Apart from that as you know Digital Marketing is used in any company irrespective of the sector.

There are more than 10 IT companies in Kolkata which are ex-student of Acesoftech Academy.They're working for handsome money after learning Digital Marketing course. We will guide you how you can open your own digital marketing agency after learning the courses properly.

With the advent of 4G, 5G in India, doing online Digital Marketing courses is easy. However, offline class is always preferred as compared to online. We provide both the modes, online as well as offline courses. We have our class-room training centre in Kolkata, India.

Digital marketing courses come with various types of earning opportunities. Doing this course, you can do freelance work and add income to your family without joining any office.

If you are a student, you can learn this course and there are different opportunities of earning. That we will teach you during the course. So, as a student you can pursue your studies and also earn money side-by-side.

Our Training institute is located at Topsia, near Science city.

Digital marketing is the only course that provides a wide range of earning facilities. After completing the Digital Marketing training you will be able to work as a freelance digital marketer.

Yes, there are different types of earning opportunities after doing a digital marketing course. Such as freelancer SEO content writer, Freelancer on-page SEO optimizer, freelance backlink creator etc.

Yes, fees can be paid in instalments. We have an easy instalment facility for the fees payment so that you can pay the amount easily.

We teach in two mediums Hindi and English.

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